eCommerce Retailers, Marketers, Developers
- Product content build, normalize, integrate, merge
- Onboard new products
- Taxonomy, schema development, attributization
- Image enhancement
- Omni-channel uploads
- Marketplace data feeds
Case Study:
The Situation:
An industrial supply company derived most of its sales from brick and mortar store locations in the southeastern U.S. Though they had a web site, very little revenue came from online sales. As an experiment, the company hired a CPI team to develop and optimize product content from one high margin line of tools.
The Solution:
CPI’s eCommerce experts worked with the marketer and merchandisers at the company to examine ways to improve the site search and navigation as well the depth of information about the products from this particular line of tools.
After several discussions concerning taxonomy and schema: i.e., visible product drop-down choices on things such as brand, size, and material for display on the site, CPI’s team made recommendations for the company’s staff to review.
When the recommendations were tweaked and approved, CPI used the retailers existing database, manufacturer’s catalogs, and competitors web sites to gather complete, detailed attribute data about the products. When the content data was all collected, it was normalized and merged into the customers’ web database and presented on the site.
The project took about 3 months to complete. After measuring sales for the following 6 months, the company witnessed a 300% increase in web sales for that product line.