Content is King!

For online sales, your product data must be complete and structured for the users’ ease of navigation.

Companies selling products online have an absolute necessity to have their product content as organized and thorough as possible. Buyers could search using any possible criteria: product names, brand names, part numbers, your competitors identifying numbers, product features, attributes, shipping restrictions, high-resolution images – you just don’t know. Products must include up-to date, complete data so that they’re discoverable by search engines, filterable, and helpful to your users.

CPI and its sister company, Altius Product Solutions, provide online sellers with the services needed to optimize the content on their sites and increase sales.

What We Do

Collect all the Content

The experienced team will take existing databases, seek out and gather additional or missing data, and create a comprehensive database that can be optimized for ease of navigation and sales. We can include as much product information as possible to assure that the user doesn’t abandon the site looking for more information.

Construct Taxonomy and Create Schema

We work with your staff to understand and build the search and filter structure on the left side of the page to make it easy for the user to narrow down to the product that a user is looking for.

Normalize Product Data

When all the content is gathered, it has to be searchable by common terms and phrases, regardless of how many sources it is drawn from.

Onboard or Integrate New Products to Your Site

Our team can load new SKU’s to your site within days of their availability. With this service, competitors won’t be able to get a jump on your sales and merchandizing programs.

Enhance Your Images

Our team can reach out to manufacturers and suppliers to obtain and improve the best available images. Photo quality makes a difference to a users’ decision to buy or move on.

Link Products and Product Information

We can help construct the database to allow for cross selling and upselling as well as suggest comparable substitutes for items not available on your site.

Learn More About Our Ecommerce Services

Experienced with
B2B & B2C Products
Sophisticated
Content Strategy Help
Onboard/Normalize
New Products Quickly
E-commerce Testimonial
CPI is Global