Content is King!
Companies selling products online have an absolute necessity to have their product content as organized and thorough as possible. Buyers could search using any possible criteria: product names, brand names, part numbers, your competitors identifying numbers, product features, attributes, shipping restrictions, high-resolution images – you just don’t know. Products must include up-to date, complete data so that they’re discoverable by search engines, filterable, and helpful to your users.
CPI and its sister company, Altius Product Solutions, provide online sellers with the services needed to optimize the content on their sites and increase sales.
What We Do
Collect all the Content
The experienced team will take existing databases, seek out and gather additional or missing data, and create a comprehensive database that can be optimized for ease of navigation and sales. We can include as much product information as possible to assure that the user doesn’t abandon the site looking for more information.
Construct Taxonomy and Create Schema
We work with your staff to understand and build the search and filter structure on the left side of the page to make it easy for the user to narrow down to the product that a user is looking for.
Normalize Product Data
When all the content is gathered, it has to be searchable by common terms and phrases, regardless of how many sources it is drawn from.
Onboard or Integrate New Products to Your Site
Our team can load new SKU’s to your site within days of their availability. With this service, competitors won’t be able to get a jump on your sales and merchandizing programs.
Enhance Your Images
Our team can reach out to manufacturers and suppliers to obtain and improve the best available images. Photo quality makes a difference to a users’ decision to buy or move on.
Link Products and Product Information
We can help construct the database to allow for cross selling and upselling as well as suggest comparable substitutes for items not available on your site.
B2B & B2C Products
Content Strategy Help
New Products Quickly